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Scientists know the importance of Amazon reviews because it’s about seller performance and conversion rates. But have sellers ever wondered why? Why does the amazon platform take reviews so seriously? Why are reviews related to conversion rates? It is the demand that determines the existence of comments. The existence of comments, on the one hand, provides a platform for consumers to comment, so that they have a standard to judge the quality of the product. They have bought a good product and want to share it with others, while they have bought a bad product and want to remind others not to tread on the pit. This makes sense for enthusiastic foreign shoppers who are eager to help others. On the other hand, for potential shoppers, just seeing the seller’s “bragging” doesn’t make them feel reassured. They believe that only the customers who buy and leave reviews are on their side, and they are more willing to listen to the opinions of the reviewers. And because of herd mentality, pe...